I wanted to create something that is important to me and when I was creating the initial idea drafts I was thinking about things that would speak to me and actually make an impact for me. Biking or riding skateboards without helmets is something that has become really important to me and something that I didn't always do. 

This poster with the rider and the brain was one of my first ideas that really stuck, I always thought about the out shell around our brain and what if it didn't exist, we would be extra careful about how we take care of it.

The pillow helmet was also something that I thought of because we need to think about our greatest asset and that is our brain and we need to protect it and make a soft landing when we fall, so naturally a pillow would be a good cushion.

Finally, the helmet in the office is something that is comical to think about but it actually is has some truth to it, even if we are riding a bike or skateboard around the corner, we never know if we could fall or get hit by something, protecting our head can never be enough.